SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our dynamic team in Port Elizabeth. In this role, you will be responsible for developing and implementing effective SEO strategies to enhance our visibility in search engines. You will work closely with our content creators and web developers to optimize our website and improve organic traffic.

Responsibilities

• Create and manage SEO-focused content strategies.
• Evaluate and troubleshoot technical SEO issues.
• Engage in link-building strategies to boost SEO performance.
• Optimize the company's website architecture and content for better crawling and indexing.
• Train and educate team members on SEO practices and tools.
• Develop monthly reports to assess the performance of SEO initiatives.
• Utilize data-driven analysis to inform SEO strategies.
• Coordinate with social media teams to integrate SEO strategies across platforms.
• Ensure all SEO work aligns with overall business objectives.
• Review and improve existing SEO content for relevance and effectiveness.

Requirements

Education

• Bachelor's degree in Digital Marketing, Information Technology, or related field

Experience

• 3+ years of hands-on experience in SEO and content marketing

Technical Skills

• Content Management Systems (CMS)
• HTML/CSS Basics

Soft Skills

• Project Management
• Creativity

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC campaigns: Experience with social media marketing and its integration with SEO.
• Experience with conversion rate optimization: Knowledge of strategies to improve website conversion rates.

Benefits

• Comprehensive health insurance coverage
• Employee development programs and training
• Team-building events and retreats
• Retirement savings plan

Company Culture

• Work-Life Balance: We support a healthy work-life balance, allowing flexible work arrangements.
• Continuous Learning: We offer ongoing learning opportunities to help our team members grow professionally.
• Recognition and Rewards: We celebrate achievements and recognize hard work within the team.