Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, PPC, and social media, and will work closely with clients to develop strategies that drive traffic and engagement.

Responsibilities

• Lead digital marketing initiatives to enhance brand visibility.
• Utilize SEO best practices to improve search engine rankings.
• Oversee PPC advertising and manage budget allocations effectively.
• Create compelling content for blogs, email marketing, and social media platforms.
• Track and analyze marketing data to refine strategies.
• Coordinate with external vendors for campaign execution.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field
• Master's degree is advantageous

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• SEO
• Social Media Advertising

Soft Skills

• Team collaboration
• Problem-solving

Certifications

• Digital Marketing Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Familiarity with HTML and CSS: Basic understanding of HTML and CSS for web content editing.
• Experience in A/B testing: Ability to run A/B tests to improve campaign performance.

Benefits

• Attractive salary package
• Full medical aid coverage
• Work-life balance initiatives
• Continuous training and mentorship programs

Company Culture

• Continuous Learning: We support ongoing learning and professional growth for all employees.
• Employee Well-being: Our team members' well-being is a top priority, with various wellness initiatives in place.
• Open Communication: We foster open communication to ensure all voices are heard.