Digital Marketing Specialist

Cape Town FULL TIME R25,000 - R40,000 / Month
(R300,000 - R480,000 / Year)

Job Description

As a Digital Marketing Specialist, you will manage and optimize our online marketing initiatives. You'll craft campaigns that resonate with our audience and analyze performance metrics to ensure success. Bring your passion for digital marketing and creativity to our dynamic team!

Responsibilities

  • Craft and implement innovative digital marketing campaigns.
  • Optimize web content for search engines and user experience.
  • Utilize analytics to gauge campaign effectiveness and drive insights.
  • Develop partnerships with influencers and thought leaders in the digital space.
  • Explore new digital marketing trends and recommend strategies.
  • Coordinate with sales teams to align marketing efforts.
  • Ensure compliance with marketing regulations and brand guidelines.
  • Monitor competitors' digital strategies and adjust accordingly.

Requirements

Education
  • Bachelor's Degree in a relevant field
  • Master's Degree is an advantage
Experience
  • 3+ years of experience in digital marketing with a strong portfolio
Technical Skills
  • PPC Campaigns
  • Marketing Automation Tools
Soft Skills
  • Problem-solving
  • Interpersonal Skills
Certifications
  • Facebook Blueprint Certification
  • Digital Marketing Institute Certification
Languages
  • English: Fluent

Advantageous

  • Experience with A/B Testing: Knowledge in optimizing campaigns through A/B testing techniques.
  • Graphic Design Skills: Basic graphic design knowledge to create promotional materials.

Benefits

  • Comprehensive medical aid coverage
  • Flexible work hours and remote work options
  • Employee assistance programs
  • Annual team-building retreats

Company Culture

  • Diversity and Inclusion: We embrace diversity and create an inclusive space where everyone can thrive.
  • Continuous Learning: We invest in our team's growth through ongoing learning opportunities.
  • Fun and Excitement: We believe work should be enjoyable, fostering a fun and vibrant workplace.
Status: Closed