Hospitality Marketing Manager

Job Description

We are seeking a dynamic Hospitality Marketing Manager to join our vibrant team in Cape Town. The ideal candidate will be passionate about the hospitality industry and possess a deep understanding of marketing strategies tailored specifically for hotels. You will play a key role in driving brand recognition and enhancing guest experiences through innovative marketing initiatives.

Responsibilities

• Create and manage marketing budgets, ensuring efficient use of resources.
• Develop engaging content for blogs, social media, and email marketing campaigns.
• Foster strong relationships with local businesses and tourist attractions for cross-promotional opportunities.
• Utilize analytics tools to track and report on marketing performance metrics.
• Encourage guest feedback and conduct surveys to inform marketing strategies.
• Stay updated with hospitality trends to maintain a competitive edge in marketing initiatives.
• Supervise marketing personnel and guide their professional development.
• Prepare presentations and reports for senior management regarding marketing activities and outcomes.

Requirements

Education

• Bachelor’s degree in Marketing or related field
• Master's degree in Marketing Management is a plus

Experience

• 5+ years of experience in marketing, preferably in the hospitality sector

Technical Skills

• Email Marketing
• Content Creation
• CRM Software

Soft Skills

• Collaboration
• Organizational Skills

Certifications

• Certified Hospitality Sales Professional (CHSP)

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Proficiency in graphic design: Ability to design marketing materials using tools such as Adobe Creative Suite.
• Strong network in the hospitality industry: Contacts that can assist in promotional collaborations.

Benefits

• Comprehensive health insurance
• Pension contribution and retirement planning
• Access to continuous training and professional development
• Employee assistance programs

Company Culture

• Diversity and Inclusion: We celebrate and encourage diversity across all aspects of our workplace.
• Continuous Improvement: Our culture focuses on personal and professional growth through continuous learning.