Digital Marketing Specialist

Job Description

Join our fast-paced marketing team as a Digital Marketing Specialist in Johannesburg. The successful candidate will lead digital campaigns, analyze performance metrics, and optimize online content to increase engagement and conversion rates. A strong background in digital marketing best practices and vibrant creativity is essential.

Responsibilities

• Plan, execute, and optimize digital marketing strategies.
• Conduct A/B testing to improve email marketing and landing pages.
• Utilize SEO techniques to enhance website visibility.
• Create compelling content marketing pieces that resonate with our audience.
• Analyze and report on competitor performance and trends.
• Manage online advertising efforts including pay-per-click (PPC) and social media ads.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Develop strategies for customer engagement and retention.
• Keep up-to-date with industry trends and emerging platforms.
• Plan and execute annual marketing budgets for digital initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Certification in digital marketing or SEO is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing

Soft Skills

• Creative Thinking
• Communication Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Knowledge of pay-per-click strategies and best practices.
• Familiarity with CRM software: Experience using CRM tools for lead management and reporting.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Flexible working hours and possibility of remote work.
• Professional development opportunities.

Company Culture

• Innovative Environment: We encourage creative solutions and innovative thinking in our approach to marketing.
• Team Collaboration: Collaboration is at the heart of what we do, fostering cross-departmental partnerships for better results.
• Growth-Oriented: We prioritize staff development, providing resources and opportunities for continuous learning.